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SEGA and Creative Assembly Sign Deal with Games Workshop

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Featured, Games, News|December 7, 2012 11:25 am By

SEGA and Creative Assembly Sign Deal with Games Workshop

SEGA have recently announced that the development studio behind the Total War Series, Creative Assembly, have today signed a multi-licensing deal with ‘Warhammer’ creators, Games Workshop.

This new agreement will mean that Creative Assembly, and SEGA, will now be able to develop and publish games based off the Warhammer franchise, something which has previously only been available with THQ. To coincide with this announcement, the Creative Assembly UK Studio has a new development team which will work on the new Warhammer game as well as existing projects, such as Total War.

Tim Heaton, Studio Director at Creative Assembly, explains what this announcement means, and what he ‘hopes’ to achieve with the project:

“With this year being our 25th anniversary, it seems fitting for us to embark on such a dream project with such a well-established partner. The incredibly rich and detailed Warhammer world is something we grew up with, and has left an indelible imprint on us as both designers and gamers.”

“Well be doing the Warhammer universe justice in a way that has never been attempted before. We?re bringing those 25 years of experience and expertise in extremely high-scoring games to bear, delivering a Warhammer experience that videogamers will absolutely love.”

While Jon Gillard, Games Workshop’s Head of Licensing, explains the companies respect for SEGA:

“We have enormous respect for SEGA and Creative Assembly and have felt for a long time that the combination of the enormously rich setting of the Warhammer world, and their stunning development talent is a match with huge potential, Now that we’ve managed to bring these two giants of gaming together it is safe to say that some truly amazing products are going to be unleashed as a result. We are excited at the possibilities, and are enthusiastically working with the team at Creative Assembly already.”

Creative Assembly are currently working on five projects, two of which are Total Rome II and the untitled Alien IP – however with the inclusion of this Warhammer title it means that Creative Assembly is now now one of the largest developers in Europe, and a very busy one at that.


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